When beauty takes on a new style – Alfaparf Milano is professional hair care with a refined Italian flair. Everything this brand creates reflects positive energy, enthusiasm, and perfectionism. Alfaparf products combine experience, creativity, and the incomparable Italian style.

Hair is their passion, their obsession, and their life’s mission. The hair experts from Alfaparf might take life easy, but they take their job very seriously – which is why for over 40 years they’ve been overseeing everything from the initial formula to testing and production. They’re happy to share with you all they know about beautiful hair.

The Alfaparf Semi di Lino line offers solutions for dry, limp, or damaged hair, as well as dirty scalp. Alfaparf shampoo will become an absolute must-have product that prepares your hair for other treatments. And if you want to treat your hair to a real experience, try the Alfaparf Keratin Therapy line of products containing a keratin complex.