What do they represent to him? And does he consider himself to be a Bad Boy? He reveals it all in our interview.
Bad Boy is a family of fragrances built on the energy of contradictions. It stands against the monolithic vision of masculinity and embraces duality: men can be strong and sensitive and caring at the same time. It is a celebration of three-dimensional men of the 21st century.
The formulas of both the eau de toilette and the eau de parfum are really special, because they translate this philosophy of contradictions into olfactive notes that are apparently worlds apart from each other, but work magically together. Bad Boy Le Parfum is a bit deeper, darker and unexpected, because it blends an unusual take on freshness with a rich sensual facet. It gives me an extra boost of energy and self-confidence. And it makes me smell great, because the scent is wonderful!
In Bad Boy, the word “bad” has nothing to do with “evil”, but with doing what makes sense to you, instead of what other people expect from you, or think you should do. It is also about being able to take some risks to stay true to yourself. We face many challenges in our daily life, and some of them are really crucial. Those are the situations when being a Bad Boy means following your instincts and doing what you know is right.
Balance is a question of intuition. There are no magic words that solve the whole problem. For me, the most important thing is understanding who you are and what moves your heart. Besides, in order to reach your goals, at a certain point you might have to give something up. And do everything with a positive attitude!
I respect and admire this duality in women as much as I do in men. The women in my life, my mother, my partner, my friends and colleagues in the Martial Arts are inspirational, strong, powerful and sensitive. That is the right woman for a bad boy. And, if we take this question into the fragrance territory, the perfect match is, of course, Good Girl!