Review: Chloé Eau de Parfum by Chloé

November 12, 2015Notino
I understand it’s pretty tempting to knock Chloé EdP as a crowd pleaser. Whatever is this popular can’t possibly be genuinely good, right? There must be something cheap, something mediocre about it, there must be a reason why so many people buy this fragrance each year.

The ruling queen of rose fragrances currently on the market, Chloé Eau de Parfum has been popular for years now. But what makes this powdery floral such a hit? Let’s try and break it down in this Chloé perfume review.

Simply beautiful fragrance

Well, there is a reason indeed: Chloé Eau de Parfum is a well produced perfume. Its very existence is a proof that good things don’t need to be exceedingly complex or challenging, they just need to be… good. Even in an ostensibly simple way. 

Chloé came out with its signature perfume in 2008, and the marketing was largely centered around young, blonde women with flawless skin and minimal makeup. The message was clear: Chloé is effortlessly gorgeous, it captures beauty that hasn’t yet started to age. And without probably realising it, that’s what most customers seem to be responding to, the idea of natural, unfading beauty.

Rose perfume for rainy days

That being said, Chloé really is quite a clear-cut floral scent with rose both in its head and its heart. It starts out juicy and crisp, the rose note being enhanced by peony and sweetened by lichi, almost as if you turned rose petals into an edible cake decoration. Before the whole affair starts smelling too cloying, however, Chloé calms down and turns more powdery, reassuring and smooth.

Just as it’s getting to the drydown, Chloé Eau de Parfum takes on almost a soapy quality, but in a pleasant, clean-perfume way. This is the smell of skin freshly washed with a rose-scented soap and patted dry. Unlike its lighter version, Chloé Eau de Toilette, it never quite reaches the white-flower soap scent, but it will still give you a sense of something pure and uncomplicated.

What’s lovely about Chloé is that while its marketing pitch addresses mostly young women, there’s nothing about the fragrance itself that would make it unsuitable for someone who already pays taxes and wears business casual. Actually, scratch that, Chloé is after all a romantic perfume and will probably pair well with a dress rather than a jacket. But, at the end of the day, it is your choice, and your attitude and style that will either sell this dreamy composition, or make it leave a strange aftertaste.

To buy, or not to buy?

Now you’re probably thinking “that’s all well and good, but will it make a good gift?” Well, there are a few things you should consider. Chloé Eau de Parfum really is popular, and while it might come across differently on different people, it probably won’t bring the wearer a sense of uniqueness. It won’t make you stand out, unless you find yourself in a room with people wearing no perfume at all.

On the other hand, being original is not what many people are mostly preoccupied with when it comes to perfume. They just want to smell good, clean and likeable, and that’s exactly what they’ll get with this fragrance. So, if you’re gift-shopping for someone who perhaps doesn’t own many fragrances and is by no means a perfume snob, go for it. Especially if you know they like the smell of rose, don’t be afraid to go all out and buy a whole Chloé perfume gift set, or maybe throw in a Chloé body lotion for a great price to make the scent hang around for a bit longer. Chloé Eau de Parfum really is beloved for a reason, and that reason won’t go away in a hurry.

Read more