Creed has been creating unique fragrances for royal dynasties and other demanding customers with refined taste since 1760, when the brand was founded in London by James Henry Creed who eventually passed the legacy from father to son for over seven generations. With its long-lasting and renowned history, Creed has been considered inimitable thanks to the use of ancient processing techniques using raw sources to create exceptional perfumes. Creed fragrances have been worn by historical personalities like Queen Victoria, Austrian Emperor Franz Josef and his wife ‘Sisi”, Sir Winston Churchill, and President John F. Kennedy. Nowadays, Creed has garnered fans like popular Hollywood actors Robert de Niro and Sylvester Stallone. Creed still remains the brand of royal and presidential families; Michelle Obama and Kate Middleton both use Creed perfumes. Currently, Creed is settled near Paris and also opened a store in Manhattan in 2010 to celebrate the brand’s 250th anniversary. Instead of synthetic alternatives, Creed prefers top-quality, natural sources. Olivier Creed and his son Erwin Creed search for the cleanest fragrances all over the world, following the tradition of manual production, dedicated and devoted to creating original fragrances.