Bid farewell to yellow tones! A purple or silver hair mask ensures a long-lasting cool blonde effect, whether natural, at the hands of a professional or after home bleaching. A mask for blonde hair is also full of nourishing ingredients that intensively hydrate, regenerate and strengthen fragile hair fibres weakened by dyeing and everyday styling. Learn how purple hair masks work and how to give blonde hair that irresistible platinum shine again!
Natural and dyed platinum shades, as well as lightened or highlighted hair, are subject to the effects of sun, water and air pollution, which cause unwanted changes in shade to yellow and orange tones. The anti-yellow mask works like a toner, using purple pigments to neutralise faded tones and unwanted yellows caused by oxidation, prolonging the life of that perfect platinum blonde in your hair.
Simply use a blonde hair mask whenever you need to revive and intensify the platinum shades between colouring and deliver deep regeneration for your hair. How do I use it?
Give your hair a long-lasting cool shade, softness and shine! Purple blonde hair masks, silver shampoo, hair tonics and quality heat protection ensure your platinum blonde tresses receive the best care every day.