Jovan perfumes are iconic fragrances and rightly so. Their long history and iconic products and several notable milestones allow them to do this.
They date back to 1972, and from the very start the brand positioned itself as an affordable line of fragrances for free spirits with stamina and an original approach to life.
Jovan provokes, inspires, and conveys the message that you can live the way you want. It was born in the hippie era and represents the spirit of freedom. It has the potential to exceed the boundaries of normality, it does not conceal its sexuality and attractiveness, it is irresistible and takes life with grace and ease in every circumstance. The same description should therefore also apply to its fans.
Did you know that Jovan Musk was the official sponsor of the Rolling Stones tour in 1981? It was the first time in history that a perfume brand had joined up with a music group and sponsored one of their artistic events. It established a tradition that is now quite common for cosmetic brands and the world of show business.
The brand’s greatest fame came with Jovan Fresh Musk and it has attracted special attention and legions of fans. Jovan continues to score points with its balanced, strong fragrances at an affordable price and follows the motto, “I am what attracts.” It continues to be a symbol of directness, attractiveness, sensuality, and freedom. It has split its range evenly between men and women and has products that fulfil all the attributes of a modern fragrance.
A clean scent, clean bottle design, style, and attractiveness – this is Jovan for both men and women. You will like Jovan perfumes if you are after a straightforward, clean scent with an unambiguous opinion. Every day they will give you a feeling of uniqueness, freshness, confidence, and joie de vivre.