L’Oréal ProfessionnelDia Richesse semi-permanent hair dye ammonia-free

Hair type	all hair types
Purpose	Professional Hair Dye
Colour	blonde

The L’Oréal Professionnel Dia hair dye gives your hair intense colour and radiant shine.

Characteristics:

balances colours
for professional use
revives colour
long-lasting effect

Ingredients:

no ammonia
contains a minimum of 90% ingredients of natural origin

How to use:
Only for professional use. Use according to the instructions included.

Find out how to perform a skin sensitivity test before using this product.

L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence.

L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers.

The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair.

The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel.