- About the brand
Description L’Oréal Professionnel Serie Expert Blow-dry FluidifierCharacteristics
Looking for easier, faster and long-lasting blow-dry? Serie Expert Blow Dry Fluidifier, shape memory leave-in cream with heat protection is your perfect match for both blow-dry and hair straightening. Brings effective thermo-protection and long-lastingness to the hair. The exclusive Stimuli Responsive Serum technology provides hair with softness, manageability and shine.
Its formula enriched with Vegetal Proteins smoothes hair without weighing it down. The final result can be easily reshaped using any heat tool at 150+ °C.
- manageable hair with long-lasting result
- protects hair from heat up to 230 °C/450 °C
- anti-frizz control up to 80% humidity
- soft and shiny hair
- provides hair with movement
- reshapable with any heat tool at 150+ °C
- Stimuli Responsive Serum (SRS) – provides softness, manageability and shine
- Vegetal Proteins – a blend of Amino Acids naturally present in the hair fibre, derived from soy, corn and wheat proteins
How To Apply:
Apply 2 to 3 pumps to towel-dried hair, on lengths and ends. Leave in. Then style as usual: blow-dry or straighten the hair.
Re-activate the formula with heat tools at 150+ °C to reshape unlimited end-looks.
- Hair type
- all hair types
- Setting, Thermal protection
- Scalp skin type
- all scalp types
- Hold level
- medium hold
About the brand L’Oréal Professionnel
L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence.
L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers.
The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair.
The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel.