- About the brand
- Shine and softness, hair smoothening
About the brand L’Oréal Professionnel
L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence.
L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers.
The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair.
The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel.