- Fragrance groups
About the brand Prada
Prada – one of the most influential fashion houses in the world. The Prada brand itself has become a status symbol. It dates back to 1913, when it was founded in Milan by Mario Prada and his brother. Prada focused on leather goods and accessories.
However, the company underwent radical changes under the control of their granddaughter Miuccia Prada, who was a fashion designer, and her husband Patrizio Bertelli adopted an effective marketing policy. In 1992, Prada launched a cheaper alternative, Miu Miu, and of course, how else than with exceptional success? Prada now also offers luxury perfumes for men and women, which are a significant addition to the group’s products.