Inspired by the ethereal beauty of the dawn at the Italian coastline, Profumum Roma Alba Eau de Parfum envelops you in a delicate embrace of freshness and renewal. Capturing the essence of a serene sunrise, it awakens the senses with its luminous blend of amber, hazelnut, iris and sandal notes.

• an oriental woody eau de parfum with a captivating aura of serenity
• suitable for both men and women
• introduced in 2004

Composition of the fragrance:
Alba starts with the warm embrace of amber, enveloping you in a sense of tranquillity and anticipation. The subtle sweetness of hazelnut adds depth and richness, while the powdery elegance of iris evokes the gentle light of early morning. Finally, the creamy smoothness of sandalwood lingers on the skin, leaving a trail of subtle elegance.

Story of the fragrance:
After World War II, Celestino Durante returned to his humble hometown of Sant’Elena Sannita and transformed his talent for sharpening blades into a thriving business in Rome, introducing shaving soaps, hair lotions, and colognes. In 1996, driven by a desire for creative freedom, the Durante siblings founded Profumum Roma, honouring their roots and crafting exquisite fragrances that now grace the most beautiful streets of the Eternal City.