If you have it, show it off and love it. That’s how Brazilian culture views the physical appearance of all bodies. The American pioneering brand Sol de Janeiro takes its inspiration from this body-positive approach and the beauty rituals seen on Rio de Janeiro’s beaches. It celebrates the diverse nature of every human body and everything that sparks joy. Sol de Janeiro is what Brazilian beauty is all about, without any rules or a uniform definition. It encompasses perfumes and very effective and sensorial skin and hair care products. They treat you and your body with love, making you fall in love with them as well.

Sol de Janeiro was founded in 2015 ,when its co-founder Heela Yang materialised the brand’s inclusive philosophy through premium cosmetic products. Loving your body no matter what, taking care of it and showing off its strengths. That’s exactly what the first ever Sol de Janeiro product, the Brazilian Bum Bum Cream, is all about. Although you can use it all over your body, it was inspired by a very specific part of the body. The bum, loved and even worshipped in Brazil, is a part of the body that the Brazilians take care of like no one else in the world. So why not give this softening, firming and gorgeously scented treatment to your whole body?

Discover Sol de Janeiro and let it transport you to the sunny beaches of Rio de Janeiro, enveloping you in the joyful feeling of a never-ending summer. Don’t miss out on the Sol de Janeiro Bum Bum Cream or the Sol de Janeiro Cheirosa fragrance collection. According to the brand’s founders, it is important to involve all senses, which is also the beauty of Brazil. The Sol de Janeiro perfume is something sensual, sensory and joyful, embodying what Brazilians call “cheirosa”, which means “to smell incredibly delicious”. You’ll be able to experience notes of dragon fruit and lychee, for example, thanks to Sol de Janeiro 68. You’ll also be able to enjoy your beloved fragrance all day long thanks to the Sol de Janeiro Set, featuring a shower gel, cream and a spray.