Even an Eau de Toilette can conjure up a cloud of fragrance around you for five hours or more, and its more subtle character will be appreciated – by your colleagues in the office or others in close proximity to you. And since your purse is going to be far happier with them, it’s worth giving an Eau de Toilette a chance.
Ingredients that last
How long a perfume lasts on you is not just down to the fragrance ratio, but also, to a certain extent, to the ingredients themselves. Amongst base notes in particular, you can often find ingredients called fixatives. Their role is to keep the scent on your skin for as long as possible. The most popular and widely used ones include vanilla, sandalwood, frankincense, labdanum and musk. So if you’re concerned that a budget-friendly fragrance won’t last, look for these accords in the ingredients.
Visiting celebrities
The wave of celebrity-designed perfumes is on its way back after a bit of a lull. And we welcome this with enthusiasm. Firstly, because they include some real treasures, and secondly: they aren’t expensive. Why? There are several reasons, but one is obvious: they’re counting on success (after all, Heat by Beyoncé made over $400 million), and producing a large quantity reduces costs, naturally.