There are a number of ways in which product reviews can appear on our website:
After you’ve made your purchase, you may decide to review the individual products you’ve received. This is the most common way in which reviews appear on our website. We also send out emails some time after purchase in which we ask you to submit your authentic product reviews. As soon as the review is submitted to our website, we verify the user’s purchase history to check whether or not they truly bought the product. If the information matches, we mark the review as: Verified.


We send out gift packages to influencers and testers with free products. After they’ve tried them out, they can choose to write a review. Such reviews are marked as: Gift.

Notino partner review
We want to show you as many reviews as possible for products that have caught your eye. That is why we have collected reviews from our commercial partners’ websites. You can always see where the review originally came from. You’ll be able to recognise these reviews from the label: Partner review. If we have also confirmed that our commercial partner verifies the reviews in the same way as we do at Notino, we will also mark this type of review as verified. You’ll be able to recognise these reviews from the label: Verified partner review.
Reviews from Testuj.to
For some products on Notino you may see reviews marked with “Tested via Testuj.to”. These reviews come from the Testuj.to platform (internationally Brand Testing Club), where people who have actually tested a product as part of an organised test share their experiences. Testers use the product in an everyday way for several weeks and then write their own experience. The reviews are authentic – testers are not steered to provide positive or negative ratings. Testuj.to does not intervene or edit the review texts. The aim is to share real user experiences that can help others make a decision. More information can be found here.
We do not edit the reviews submitted by our customers. The only exceptions are aggressive and explicitly vulgar reviews, which we delete immediately. Luckily, this does not happen very often.
Do you want to try and write a review? Sign in and pick the product you want to review from the Purchased Products section of your profile. Or you can also search for it directly in the search bar of our e-shop once you’ve signed in.
As of May 28th 2022, we include the source of every review and whether or not it has been verified. Older reviews may or may not be 100% authentic.


