Description Atkinsons Iconic 44 Gerrard Street
Top notes Top notes - They develop straight after you put the fragrance on. They create the first impression and tend to be quite intense, but not long-lasting. | Eucalyptus, Lime, Ginger, Lemon |
Middle notes Middle notes - The heart of the fragrance comes out after a couple of minutes when the head of the scent fades away. These notes usually last around 2 to 3 hours. | Rose, Jasmine, Orchid |
Base notes Base notes - The last and often longest part of the fragrance's evolution on your skin. Takes anywhere from 4 hours to over a day. | Orcanox, Cashmere Wood, Musk |
| Fragrance category | citrus, aromatic, floral, spicy, woody |
Unfold the story of Soho’s spirited soul
Channel the elegance of the 18th century with modern flair. Atkinsons 44 Gerrard Street Eau de Cologne feels fresh, luminous, and full of energy at first breath thanks to its notes of eucalyptus and lemon. Accords of rose and jasmine add a delicate touch to the scent, complemented by the warm embrace of cashmere wood and amber. It is a fragrance of refined freshness and quiet sophistication.
- a woody, spicy scent
- paying tribute to Atkinsons original store
- designed for men and women
Composition of the fragrance:
The scent opens with a bracing, exhilarating rush of eucalyptus JETM, its aromatic clarity sharpened by the zesty brightness of lemon and the warm, invigorating spice of ginger. As it evolves, the fragrance softens into a graceful floral composition – jasmine absolute, rose, and orchid intertwine in a delicate yet expressive bouquet, bringing elegance and depth. As it settles, undertones of amber, cashmere wood, and musk envelop the skin in a soft, golden warmth, leaving a silky, intimate trail.
The story of the fragrance:
Atkinsons 44 Gerrard Street Eau de Cologne is a luminous homage to the original Atkinsons store established in 1799 in the spirited heart of London’s Soho. Brimming with vibrancy and charm, it captures the essence of Georgian London at its most eccentric and refined. Each note is infused with the lively sophistication and creative pulse of that era, echoing the cultural richness, daring style, and unapologetic individuality that once defined the cobbled streets of Soho.