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About foundations

Brighten up your skin, even out your skin tone and cover everything that needs covering. A good foundation will blend into your skin flawlessly, protect it from the elements and remove signs of fatigue. carries hundreds of foundations for all ages and skin types. How to find the right foundation for you?

  • According to skin type: Your skin type determinesthe ideal consistency of the foundation as well as composition. The best foundation for dry skin or wrinkles would be a moisturising and brightening one with creamy or liquid texture. Oily skin will benefit from an oil-free compact or powder foundation that doesn’t clog your pores, while a foundation for sensitive skin should not contain any fragrance or irritants.
  • According to coverage: High coverage is great for skin with acne or other imperfections. If your complexion is already flawless, you can pick a light coverage to create a more natural look.
  • According to finish: A mattifying foundation will be best for a shiny skin, while an illuminating one suits a dull and lifeless skin. Reach for a moisturising foundation if your skin is dry and for a lifting foundation to tighten your skin and eliminate wrinkles.
  • The right shade of foundation: Always pick a shade of foundation that is a touch lighter than your skin and matches your undertone. Cool undertones with blue and purple veins on the wrist and porcelain skin will suit foundations that are slightly pink, whereas warm undertones with green veins need a foundation that leans more yellow or orange.

The best foundation will suit your specific needs. In the summer, you’ll appreciate a waterproof foundation or a foundation with SPF to protect you from harmful sunlight. Stressful days at work will become much easier with the right long-lasting foundation and the environmentally conscious ones will love a natural foundation.

Whether you’re looking for a light foundation that won’t sit in your wrinkles, a mineral foundation, or a high-coverage foundation for acne, carries quality foundations tested by thousands of our satisfied customers and  made by respected brands such as Estée Lauder, Clinique, Max Factor, Lancôme or Vichy. Find yours today!