About Dior

Dior – an immortal symbol of elegance, beauty and femininity. One of the most exclusive French brands was founded in 1946 by the designer Christian Dior. His first collection, New Look, caused a revolution and entered the history of fashion. The first Dior perfume soon followed; inspired by his sister, Christian called it Miss Dior.


Dior perfumes are closely linked to France. Provence and Grasse provided Dior with endless opportunities for inspiration and he would say that in this place he felt just as much a designer as a perfumer. Grasse is in an excellent location between the sea and the mountains, and the Dior brand still grows jasmine and roses, for instance – unique flowers with exceptional fragrances that are used in Dior cosmetics – in that very place.

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