BaByliss is a brand that embodies the idea of professional haircare. It came about in the incredible, vibrant 1960s. Brigitte Bardot reigned on the silver screen, female fans fainted at Beatles concerts, and Paris was the place where the most exciting moments for world fashion took place.

Hairstylist René Lelièvre worked hard on his idea not far from the Eiffel Tower, and it was in his very studio that the first electric hair curlers were made. Success followed soon after, and the revolutionary device became a hit, which is how BaByliss was born.

Over the years, BaByliss has become a leader on the global market in haircare, as well as the bestselling brand in Europe when it comes to hair straightening. BaByliss products are now used for beauty and haircare both at home and in hair salons in over 60 countries worldwide.