Brush-Baby began with a simple idea: to make toothbrushing easier for little ones. Inspired by founder Dominique Tillen’s own daughter – who preferred chewing her toothbrush to using it – Brush-Baby was born out of a need for better options for babies and toddlers.

With a sister who’s a dentist, Dominique knew the importance of early oral care. But finding products suited to young children's developing teeth, brushing habits, and skills was a challenge, so she created them. Today, Brush-Baby offers a full range of oral care products tailored to every stage – from gums and teething to baby and adult teeth. The goal? To give children the healthiest start and the happiest smiles.

With a Brush-Baby BabySonic electric toothbrush, every child can enjoy a brushing experience tailored to their needs. Its gentle size and shape are perfect for small mouths, while the playful WildOnes brush heads let little ones choose a design they love – turning brushing time into a fun and engaging routine. Through its 2x2 Campaign and advocacy in UK Parliament, Brush-Baby is also working to make oral health education a priority in nurseries and schools across the country.