Create the perfect base for your foundation. The Elizabeth Arden Flawless Start primer, with its light and silky texture, blends in with your skin instantly, prepping it perfectly for your foundation. Thanks to the complex of special oils and light-diffusing ingredients, it reduces the visibility of pores, fine lines and wrinkles. It evens out skin tone, provides the hydration the skin needs, and leaves it beautifully radiant.

A primer also extends the life of your makeup and ensures your foundation stays looking fresh all day long. What’s more, it gradually releases special ingredients throughout the day that keep the skin moisturised and matt with long-lasting results.

Characteristics:

• evens out the skin tone and texture
• reduces the visibility of pores, fine lines and wrinkles
• extends the life of your makeup and leaves your skin fresh
• keeps your skin looking matt and hydrated
• has a silky, lightweight texture
• does not clog pores

Results of a user study with 110 women aged 30 to 55:

→ 15 minutes after applying:

• 90% said their skin was immediately smoother
• 86% noticed that the primer covered imperfections instantly and created a blurred effect
• 85% felt it reduced the visibility of lines, wrinkles and pores

→ after two weeks’ use:

• 95% confirmed the texture of their skin was improved
• 91% reported a more even skin tone 

Ingredients:

• complex of light-diffusing ingredients – smooths the skin instantly and minimises the visibility of pores, fine lines and wrinkles
• complex of hyaluronic acid, botanical extracts and silica – re-plumps lines, hydrates the skin and keeps it matt and feeling comfortable all day long
• special polymers – help your foundation to last longer

How to apply:
Apply in a thin, even layer to the whole of your face under the jawline. Leave to dry for ten seconds before applying foundation.