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FCUK is the somewhat provocative name of a British fashion brand for young people.

FCUK stands for French Connection United Kingdom, and uses its often-discussed brand for slogans that young people love to buy, eager to express their unusual attitudes.

The provocation is not just with their t-shirts or other stylish clothing and fashion accessories; the younger generation can also choose from FCUK perfumes. FCUK fragrances strive to provoke both sexes. Both women and men can choose FCUK fragrances with an oriental hint, a woody note, or lavender, jasmine, and floral scents.