Not just refined fashion, but also exclusive fragrances with a long tradition and unmistakable quality. This is the world-renowned Guy Laroche trademark. French fashion designer Guy Laroche founded his own fashion house in Paris in 1957 and his haute couture designs soon made a major breakthrough in the world of luxury fashion.

His main goal was to liberate constricted women's fashion and move it towards comfortable and unobtrusive elegance. His pioneering creations such as coat and shirt dresses are still an essential part of women's wardrobes today. The fashion house soon gained the attention of celebrities around the world. It boasted an interesting clientele, including Jane Fonda, Faye Dunaway and Mireille Darc.

In 1987, the French government awarded Guy Laroche the Legion of Honour for his contribution to the fashion industry. After his death in 1989, other talented designers such as Michel Klein, Alber Elbaz, Marcel Marongiu, Adam Andrascik and Richard René took over management of the fashion house. 

Guy Laroche fragrances have enjoyed great popularity for decades. In 1966, the Guy Laroche Fidji women's fragrance was introduced, inspired by exotic islands in the Pacific. The brand's portfolio was then expanded in 1982 with the sensual Guy Laroche Drakkar Noir Eau de Toilette for men, which is the epitome of power, boldness and emotion. Try it out and become an important part of fashion history!