Empower everyone to feel confident and embrace their unique beauty. This is what IT Cosmetics is committed to. The brand specialises in creating innovative skincare and makeup solutions to address common skin concerns such as redness, large pores, and wrinkles. By leveraging clinical insights and collaborating with plastic surgeons and dermatologists, IT Cosmetics ensures their products are suitable for all skin tones and types.

Founded in 2008 by Jamie Kern Lima, a former TV news anchor, IT Cosmetics was born out of Jamie’s frustration with the lack of products that addressed her beauty challenges, including sparse brows and rosacea-prone, sensitive skin. Determined to make a difference, Jamie partnered with top experts to develop skincare-infused, problem-solving makeup. She disrupted the beauty industry by featuring real Before & After transformations with real women, proving that everyone deserves to feel confident and beautiful in their own skin.

IT Cosmetics CC Cream range has become the brand’s most iconic product line. IT Cosmetics makeup offerings include foundations with both matte and radiant finishes, moisturisers, and IT Cosmectics correctors—all designed to be gentle enough for even the most sensitive skin.