Since 1963, the Italian brand Medavita has been dedicated to combining beauty and health, offering professional hair care products based on scientific research and expertise from the field of pharmacy. Its products are clinically tested and full of natural active ingredients thanks to which they provide visible as well as long-term results. Medavita believes that healthy, strong hair starts with proper care for the scalp, and so has created formulas that not only enhance beauty but also strengthen hair.

Medavita’s laboratories investigate the properties of a wide range of medicinal plants and seek to identify the optimal conditions for maximising their efficacy and bioavailability. The proof lies in the iconic Medavita Lotion Concentrée treatment based on 100% natural ingredients. It helps reduce hair loss by up to 70% while promoting growth. Medavita products also offer a unique sensory experience. They all feature a complex fragrance composition that gradually unfolds into sophisticated layers, enhancing the sensation of a first-class hair treatment.

Explore the varied portfolio of Medavita. Medavita Nutrisubstance shampoo gets even very damaged hair back in shape thanks to an effective amino acid complex. Blondes shouldn’t miss out on the Medavita Blondie range, which neutralises yellow tones in blonde hair. Brunettes will, on the other hand, enjoy the Medavita Cool Brown nourishing mask from the Choice line – it highlights brown shades and intensifies shine. Whether you need to strengthen, hydrate or protect your colour, Medavita always offers an effective solution with professional results.