Thorough testing is the basis of achieving maximum effectivity of skincare products. This is the idea behind the Korean brand Missha, for which quality and effective ingredients proven by research are important - because only the best ingredients can bring the best results. Thanks to this approach, Missha has become a global leader in the Korean cosmetics market.

The Missha brand was launched in 2000, operating solely online. Two years later, however, the company opened its first brick-and-mortar store. As the years passed, the brand continued to grow and in 2020, their iconic Missha Perfect Cover BB Cream achieved record-breaking sales. An incredible 130 million units sold, 30,000 branches and more than 10 million satisfied customers prove that Missha products are a safe bet.

For deep hydration and regeneration, you should not miss the hydrating Missha Time Revolution The First Treatment Essence 5x, which smooths and revitalizes skin. Missha Super Aqua Cleansing Foam helps to cleanse your skin perfectly, gently and thoroughly removing impurities and excess sebum. Also try the much-touted sheet masks, moisturizing gels, SPF emulsions, legendary cushion makeup and other holy grails from Missha's extensive portfolio. Products that help your beauty stand out.