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Olaplex brings you completely original hair care that will help prevent damage resulting from dyeing your hair. It is a unique chemical formula which can multiply and renew broken disulphide bonds. Dyeing your hair has never been safer! The founders of Olaplex are Dr Eric Pressly and Dr Craig Hawker, leading world experts on materials science and chemistry. Together they invented a chemical component that restores broken bonds in your hair without silicones and mineral oils, during and after chemical treatment. We can say that Olaplex has made a permanent mark on the hairdressing industry. This brand is used reliably by many hair salons, which trust it for the quality of its products and technology. A revolutionary idea in hair care, spreading like an avalanche towards its customers; that’s Olaplex!