Reliable protection against perspiration that keeps up with your daily routine - that's what the Rexona brand stands for today. Its philosophy is based on a simple truth: when your body is working hard, it deserves care that won't fail. With innovations inspired by science and the real needs of people who don't stop at challenges, Rexona has become synonymous with confidence and performance. The slogan “ It won't let you down” isn't just a promise - it's a commitment.

The Rexona brand was founded in 1908 in Australia by Alice Sheffer and her husband Samuel F. Sheffer. Alice, a talented physician, wanted to offer people new personal care products - ones that were truly effective and smelled good at the same time. In 1930, Rexona became part of Unilever's portfolio, paving the way for global expansion. In the 1960s, the first Rexona antiperspirant saw the light of day, laying the foundations for a product line that today protects millions of people around the world.

Whether you're working out at the gym, rushing to catch a train, or facing an important work task, Rexona has you covered. Just keep Rexona Maximum Protection antiperspirant at hand, after all, it has been proven effective in expert tests. With a fresh fragrance, Rexona Invisible Aqua antiperspirant helps keep your clothes free of white and yellow stains. Also popular is Rexona Men Advanced Protection antiperspirant, which offers 72-hour protection. Each product is designed to keep up with your pace and won't let you down even when the stakes are high.