Sean John Fragrance | Sean John is a prestigious brand of clothing and fragrances owned by Sean Combs, an American rapper and recording artist variously known as Puff Daddy, Diddy or P. Diddy. His collection of sportswear was introduced in 1998 and met with a positive reaction. Over the course of the brand’s existence, Sean John had been nominated for a Council of Fashion Designers of America award several times and in 2004 actually became the winner of CFDA Men’s Designer of the Year award.

In 2008, Sean John introduced its first fragrance called I Am King.