Lattafa

With its authentic oriental fragrances, it vividly captures the essence of the famous heritage of Arab culture – Dubai's leading perfume brand, Lattafa, brings the world of sophisticated and captivating fragrances originating in the United Arab Emirates to people in more than 60 countries around the world.

The concept of perfumes that would resonate with the luxury and elegance of Arab culture was created in 1980 by Sheikh Shahid Ahmad together with Shoaib Iqbal. They named their brand Lattafa, inspired by the Arabic words "Latif," meaning "kindness," and "Lateefa," which can be translated as "pleasant." Both co-founders had a vision of creating high-quality, luxurious fragrances for local customers in the Middle East. However, the startup soon became a renowned company exporting worldwide, and three generations of the Sheikh family have gradually become involved in its development and portfolio expansion.
Treat yourself to Arabian luxury and try Lattafa perfumes. The fragrances developed under this brand express personality, create lasting impressions, and evoke positive emotions. The personalities of both women and men can be expressed with unisex perfumed waters – the aromatic scent of Lattafa Ana Abiyedh Rouge, the spicy scent of Lattafa Badee Al Oud Oud For Glory, or the spicy-leather scent of Lattafa Oud Mood. A fresher citrus variation of oriental scents is provided by the Lattafa Raghba For Man eau de parfum for men, while Lattafa Velvet Oud brings a touch of sensuality to both women and men.