Signal brand is a pioneer and trusted leader in the field of oral and dental hygiene. Since its founding in 1961, Signal has been committed to advancing everyday oral care, starting with a groundbreaking innovation – the launch of the first-ever toothpaste featuring red and white stripes, which quickly became an iconic symbol of the brand’s originality and quality.

Signal's mission goes beyond just clean teeth – it is driven by the goal of offering comprehensive, high-quality care to the entire family. Whether it’s a child just learning how to brush, a parent seeking advanced protection, or someone looking for targeted care, Signal provides solutions tailored to different needs and life stages.

Today, the Signal portfolio includes a wide variety of products for children, starting from the earliest years, with gentle formulas and fun flavours that help establish healthy habits early on. The range also offers specialised toothpastes for both women and men, addressing specific oral care concerns while maintaining the brand’s commitment to quality and effectiveness. With Signal, every family member can enjoy expert care that’s both trusted and accessible.