Born in a legendary photo studio, approved by professional photographers, makeup artists and models. Meet Smashbox Cosmetics from sunny Los Angeles, a brand you can rely on to look your best whether or not you’re in front of a camera. 

Smashbox was founded by the photographer Davis Factor and his brother Dean, the great-grandsons of the Hollywood legend Max Factor. In 1990, the brothers founded a creative photography studio, which soon became popular with international photographers, actors, models and musicians. In 1996, Davis gathered all of his photography experience and founded Smashbox Cosmetics.

The first product to be launched was the Smashbox Photo Finish Primer. Even today, this Smashbox primer is seen as an icon among makeup artists. Alongside it stands the Smashbox high-coverage foundation. Pick the one that suits you best from the wide selection of Smashbox Studio Skin Foundation shades – you’ll be rewarded with flawless skin for an entire 24 hours.

If you prefer a more natural look, you can also reach for the Smashbox Halo Tinted Moisturizer instead of foundation. The Halo Healthy Glow All-in-One Tinted Moisturizer evens out skin tone while providing intensive hydration.

And the brand has even ventured into eye makeup. The Smashbox Super Fan Mascara curls your lashes perfectly, with the Smashbox eyeshadow complementing your final look. The Smashbox Always on Liquid Lipstick, available in lots of gorgeous shades, is also worth mentioning.