Drunk Elephant is built around a targeted approach to skincare, providing the skin with exactly what it needs. It focuses on so-called smart products containing clinically effective concentrations of active ingredients that are easily absorbed and utilised by your skin. The right pH level and a carefully considered selection of ingredients that work in harmony with skin also play an important role.

The founder of the brand is Tiffany Masterson who became interested in ingredients and their effects when looking for effective skincare for herself. The very name Drunk Elephant draws on a story about elephants enjoying the fermented marula fruit and supposedly getting drunk on it. Marula oil, extracted from the kernels of marula fruit, has therefore become an ingredient in many of its products.

The brand's bestsellers include the bronzing D-Bronzi Anti-Pollution Sunshine Drops which have also made a significant impact on social media. The drops can be mixed with skincare products or make-up to create a naturally tanned look. At the same time, the brand also focuses on the Kamo Drops range, known as Clinical Colour Drops, which combines skincare with a colour-enhancing effect.

Eye-catching packaging is one of the hallmarks of the Drunk Elephant brand and grabs your attention at first glance. According to the founder, however, appearance is just the beginning – what really matters are products that serve a clear purpose.