The story of fresh starts in 1991 with founders Lev Glazman and Alina Roytberg and a small storefront in Boston. Their mission was clear: to offer the community skincare solutions that were both effective and indulgent. Unable to find what they wanted on the market, they channeled their curiosity and love for nature into crafting their own cosmetics.

Fast forward to the present day, fresh remains true to its indie roots and pioneering spirit. Each fresh product reflects the company's commitment to a scientific approach and delivers a delightful sensory experience. Lev and Alina continue to lead with the same ethos and creative vision: providing highly efficient, transformative formulas that not only bring results but also evoke a delightful feel and captivating scent.

Experience it for yourself. fresh Soy Face Cleanser effortlessly removes makeup and impurities while imparting intense nourishment to your skin. The fresh Sugar Lip Balm is your daily companion for enduring comfort, while the fresh Rose and Hyaluronic Acid Deep Hydration Moisturizer offers deep hydration in a delightfully lightweight texture.