3ina

Bold, fun and without boundaries or limitations. This is what beauty should be according to the Spanish brand 3INA, which focuses on decorative cosmetics. It defies a clear-cut, universal definition of glamour and gives space for self-expression. All this through high quality, European-made products with high pigmentation and long-lasting effects.

3INA, pronounced "Mee-nah", was born in 2016. The brand's founders, Pablo Rivera and Mark Eve, set out to break the stereotypical approach and reject the idea that one type of product must suit everyone. They began creating decorative cosmetics in a wide range of shades to highlight the beauty of all people, regardless of skin tone or gender. According to the 3INA team, makeup should be a fun way to express one's identity, culture, or mood while also providing the confidence to try new things.