Balance, perfect proportions, and harmony – these are the elements of the golden ratio, a standard of beauty instinctively sought by the human eye in nature, landscapes, and human faces. American brand Anastasia Beverly Hills brings this "divine proportion" into the world of makeup. Its founder sparked a revolution in eyebrow shaping with her patented method of the golden ratio. Knowledge of aesthetic principles laid the foundation for cosmetics beloved by top makeup artists worldwide.
Anastasia Beverly Hills has ensured a perfectly polished and cultivated look since 1997. The brand, also known as ABH, was established by Anastasia Soare when she opened her first beauty salon in Beverly Hills. The famous California city remains part of the brand's name, as does the first name of its Romanian-born founder. In 2000, the first comprehensive product line was launched, inspired by the geometry of the golden ratio, creating the illusion of facial balance and symmetrical beauty.
Whether it's an Anastasia Beverly Hills palette, Anastasia Beverly Hills brow gel, Anastasia Beverly Hills foundation, mascara, or lipstick, ABH cosmetics will help you achieve professional-quality makeup, even in the comfort of your own home. Renowned and acclaimed products include the Anastasia Beverly Hills Norvina and Amrezy eyeshadow palettes, the Anastasia Beverly Hills Dipbrow pomade, or the Anastasia Beverly Hills Brow Freeze wax. And you certainly can't miss the iconic classic among eyebrow pencils – the Anastasia Beverly Hills Brow Wiz.
