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About Frudia

Beauty derived straight from fruit – discover the philosophy of the Frudia Korean beauty. Now you can enjoy fruit in a slightly unusual way while enjoying its amazing effects on your skin. The formulas of Frudia Korean beauty replace water with fruit extracts that are rich in nutrients and naturally-occurring antioxidants.


The name of the brand is a combination of the English word “fruit” with the Greek word “dia” or “through”, expressing the main philosophy of this K-beauty brand. Frudia originated in Korea more than 30 years ago and focuses on researching the effects of fruit on our skin.

The brand combines fruit extracts with the latest scientific discoveries to create products which offer amazing benefits to your skin. Frudia uses the R VITA W™ low-temperature extraction technique to preserve the nutrients and vitamins from the seeds and skin of fruit. This means their products have enough natural antioxidant effects, vitamins and nutrients to make your skin look healthy and radiant. Try for instance the Frudia Green Grape hydrating and pore-tightening toner, or the Frudia Avocado Relief Essence Toner with a soothing effect.

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