Our #1 best-selling formula at Pureology is – you guessed it – our Hydrate formula.
Deeply moisturizes and saturates every hair type so you’ll go from Palm Desert-dry to nourished and thriving hair.
Take hair from thirsty to thriving
Our signature 63% less abrasive lather seals each strand*.
Whether it’s thick and Palm Desert-dry, or fine and in need of a small wave of moisture, our Hydrate line has a range of formulas to treat your hair type to exactly what it needs.
92% of women said hair feels instantly softer**
*vs non-conditioning shampoo
**Based on a study of 82 people with self-perceived dry hair
Hydrate or Hydrate Sheer?
Consider your hair type when choosing a Hydrate formula.
The original formula works great on all hair types, thicker curls and coils included.
If your hair is fine and dry but too much product weighs it down, use Hydrate Sheer to make sure your strands don’t fall flat.
Hydrate
Soak medium to thick, textured strands in this luxe formula that takes hair from feeling as dry as the Mojave desert to as quenched as the deep Pacific waters.
Tested on textured and coily hair types, be assured there’s a Hydrate formula for everyone.
The super creamy, ultra-concentrated, 100% vegan, sulfate-free formulas are incredible at restoring and replenishing moisture in dull, dry hair.
Hydrate Sheer
If you’ve tried to moisturize dry hair but found your hair felt heavy or weighed down, then Hydrate Sheer may just be the formula for you.
Our Hydrate Sheer formula provides all the benefits of our best-selling Hydrate formulas, but in a lighter, less viscous iteration intended for finer hair.
