ICEBERG entered the perfume market in 1989 with the launch of its first two fragrances, the Classics. It then launched in 1995 the two main pillars, Twice, an iconic product that remains a best-seller to this day.
Few brands in the market can claim 30 years of history and even fewer still commercialize fragrances first introduced 30 years ago. Over the years, the brand continues to launch fragrances that excite consumers, but in 2021 we see a real strategic switch geared toward creating more synergy between the brand’s fashion image and fragrances.
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