Joop! Fragrance | To fulfill his father’s wishes, the German designer Wolfgang Joop initially went to study psychology. However, pretty soon he grew bored of the student life and turned towards art. In 1970, after winning a contest in fashion design, he became a fashion editor and designer, presenting many successful collections including a line of fur clothing in 1978.

His popularity allowed him to start designing clothes for both men and women, including accessories, jewellery, footwear or glasses. The first Joop! fragrances came soon after, starting with Joop! Femme in 1987, a sensual and exotic floral scent, followed by many more, every one of them unique and inimitable.

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