Korean makeup

Dive into the world of South Korean makeup products – where innovation meets creativity, and your skin gets the love it truly deserves. On Notino, we’ve got everything you need to transform your routine with the best Korean makeup products, brands, and techniques! Let’s explore what makes K-beauty products so irresistible.

What makes Korean makeup brands so popular?

Skincare meets makeup

One of the biggest differences between Korean beauty cosmetics and Western products is the focus on skincare. Products such as the famous Korean cushion foundation are infused with ingredients like hyaluronic acid, botanical extracts, and even SPF, combining beauty with protection.

Natural, glowy finishes

Forget heavy, cakey makeup! Good Korean makeup is all about creating a fresh, dewy look. Whether it’s the glass skin effect or a barely-there Korean natural makeup style, the best Korean makeup foundation focuses on enhancing your complexion without masking it.

Innovative packaging and formats

The best Korean makeup brands are known for their creativity and functionality-meets-fun approach. Dual-purpose sticks, customizable palettes, and lots of cute Korean makeup products that are just irresistibly adorable. Plus, they make application easy, even for beginners.

Affordable Korean beauty products for every budget

You can find luxury as well as cheap Korean makeup without compromising on quality. K-Beauty brands are known for their great value, so no matter your budget, you can find something you love.

The art of K-Beauty makeup application

Korean makeup embraces a minimalistic approach meant to enhance your best features.

• Light layers for a natural look: Instead of applying thick layers, Korean techniques involve building up coverage gradually. A Korean primer creates the perfect base, while lightweight Korean foundation provides a skin-like finish.
• Bright eyes, soft tones: A Korean eye makeup palette will most often feature soft, gradient shades for a subtle yet striking effect. This approach contrasts with Western styles that often lean towards dramatic smokey eyes or bold colours.
• Sculpted but soft contours: Korean contour techniques focus on creating dimension without harsh lines, offering a natural shadow effect.
• Delicate lips: Korean lip makeup is all about achieving a soft yet vibrant look. Gradient lips, a signature trend in K-beauty, create a natural, youthful effect. Korean lip tints, known for their long-lasting formulas and hydrating ingredients, make it easy to achieve this look.

Tip: K-Beauty is not just for women! Korean makeup for men is gaining traction too, offering natural-looking products for every skin type.

Explore Notino’s Korean beauty shop and discover the world of K-Beauty for yourself! With a curated selection of top Korean makeup brands, you're just a click away.