Laura Biagiotti

Laura Biagiotti perfume | Laura Biagiotti – the scent of the Queen of Cashmere. The Italian fashion designer Laura Biagiotti is known for making cashmere one of the materials in the fashion industry and for the simultaneously flattering and comfortable cut that typifies her women’s clothing designs. The brand bearing her name is now one of the most successful in Italy and produces not only clothes but also shoes, handbags, accessories, and perfumes that are popular worldwide.  

Laura Biagiotti was born in 1943 in Rome, studied literature, and planned to become an archaeologist. One inspiration that eventually led her to fashion was her mother, who designed uniforms for Alitalia and for whom Laura started working in her dressmaking business. In 1965, she then founded a clothing company together with Gianni Cigna, who later became her husband, and in 1972 introduced her first womenswear collection.

Laura Biagiotti’s daughter Lavinia has also continued in her mother’s footsteps, so the ‘Queen of Cashmere’, as she was labelled by the New York Times because of her love for this precious material, has a successor. The Laura Biagiotti brand is inextricably linked not only with cashmere, but also with a keen, utterly distinctive style characterised by an unusually perfect blend of comfort and elegance.

Since 1982, perfumes for women and men have also been available under the name Laura Biagiotti, quickly becoming popular throughout the world. Among the most popular are Laura Biagiotti Roma, an oriental, spicy fragrance for women, and Laura Biagiotti Due Uomo for men, inspired by modern love between two independent personalities.

Laura Biagiotti perfumes are produced in cooperation with prestigious fragrance designers such as Carlos Vinals, Sophia Grojsman, Ursula Wandel, Michel Almairac, and Lucas Sieuzac.