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L’Oréal Paris Préférence hair colour
L’Oréal Paris Préférence hair colour
Hair typeall hair types
Active ingredientsvitamin E
PurposeHome Hair-Colouring

Revitalise your hair with vibrant, luminous shades. The L’Oréal Paris Préférence hair colour contains light-reflecting pigments, giving your hairstyle natural reflects. The nourishing formula leaves your hair shiny, healthy and protected against sunlight.

Find your perfect shade among a wide variety of colours inspired by some of the world’s most iconic destinations. Don’t hesitate and reach for the L’Oréal Paris Préférence permanent hair colour and let your hair shine brighter than ever.


  • lends the hair a radiant and intense colour for up to eight weeks
  • intensifies the natural colour of your hair
  • leaves hair velvety soft and firm
  • maintains the hair’s natural shine
  • nourishes the hair
  • 100% coverage of grey areas
  • protects against UV light
  • simple application


  • UV filters – protects hair against the harmful effects of sunlight
  • vitamin E –nourishes and strengthens hair
  • light-reflecting pigments – ensure a natural shine

How to apply:
Follow the instructions provided.


User's guide can be found HERE

Find out how to perform a skin sensitivity test before using this product.

L’Oréal ParisPréférence hair colour

shade 74 Dublin 1 pc
£6.02with the code hair
Insert the code in the basket
Free delivery from
Valid for categories Fragrance, Home Fragrance and Home Scents and

In stock | £8.60 / 1 pc, incl. VAT | Minimum price £8.30
| Code: LOR1006
Tuesday 28/05/2024
In-store collection
Tuesday 28/05/2024