Permanent hair dye

Get long-lasting radiant hair colour, cover your grey, or completely change the colour of your hair.

Choose a permanent hair dye and enjoy perfectly coloured hair for weeks and weeks.

What is permanent hair colour?

Permanent hair dye or permanent hair colour is used for a long-lasting colour effect. It gets deep into the hair fibre, so it covers grey perfectly and washes out slowly. It merges with your natural hair colour or completely changes it.

Temporary or permanent hair dye?

• Opt for a permanent dye if you are sure about the colour you have gone for, you want it to be long-lasting, or you need 100% grey coverage.
• For colour experiments, we recommend temporary hair dye, which washes out after several washes.
• To get your colour to even out with gradual washing go for a semi-permanent dye.

Choose a high-quality permanent hair dye by L’Oréal Paris, Wella Professionals or Schwarzkopf Professional and enjoy having long-lasting radiant hair colour. To extend your colour, try using a good-quality shampoo, conditioner or mask for coloured hair.