L'Oréal Professionnel Serie Expert

Your favourite Serie Expert in a new packaging! 

 Developed by professionals for anyone who loves professional hair care. Experienced scientists along with the world’s best hairdressers have developed Serie Expert hair products.

 Now even more professional, modern and sustainable.

L'Oréal Professionnel Serie Expert Absolut Repair

 Is your hair damaged and dry? Are you wondering how to replenish everything it lacks?
The Serie Expert Absolut Repair line instantly regenerates your hair and repairs its surface with extracts from grain protein and golden quinoa. The damaged surface of the hair shaft is instantly transformed, leaving your hair smooth, glossy and light to the touch.

 We damage our hair both in chemical and mechanical ways. What it really needs is a deep regeneration consisting of several individual steps: 
> Choosing the right regenerating shampoo to restore the surface of the hair and remove impurities without weighing hair down. 
> Finding the best deeply nourishing products for more resilience, smoothness and shine. 

 TIP: Damaged hair usually loves the right leave-in hair products such as oils. They provide more shine, nourish your hair and help with detangling.


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L'Oréal Professionnel Serie Expert Pro Longer

 Want to maintain your hair length despite weakened and thin ends?
Then you need the Serie Expert Pro Longer line. 

 How to take care of thinned and sensitised hair lengths?
> Pro Longer length-restoring shampoo is your first choice when you feel that your hair ends are weakened but don’t want to cut them.
> The mask is fantastic for significantly sensitised hair. It provides fortitude, fullness and a stronger appearance.
> The treatment for hair lengths instantly restores the hair shaft and makes it stronger and glossier down to the tips.

 TIP: Try the Pro Longer professional concentrated home treatment which targets the most sensitised portions of the hair shaft and instantly fills the ends.


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L'Oréal Professionnel Serie Expert Metal Detox

 Want to make the results of your new dye job or balayage stay perfect as long as possible?
Try the 2-phase home protocol from the Serie Expert Metal Detox professional line of hair care. This product reliably cleans your hair and protects it from metal deposits after any colouring, balayage or lightening to keep your colour bright, intense and shiny. Metal Detox also protects the colour from UV light – even in case of the most vulnerable colours and undertones.

 How does the Metal Detox protocol work?
> Metal Detox cream shampoo gently cleans the hair and removes accumulated metal particles.
> Metal Detox mask protects the hair shaft from metal particle deposits. Your hair will be instantly smoother, softer and better nourished. 

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L'Oréal Professionnel Serie Expert Blondifier

 Looking for the right product for your blonde hair?
Serie Expert Blondifier products keep your blonde colour bright and shiny. 
To find the right products for your blonde hair, you need to first know what look you’re going for. After you consult your hairdresser and choose either colouring, balayage or lightening, you will decide whether to go for warm or cool undertones. This also determines what hair care to use at home. 

 Great products for blonde and lightened hair:
> If you want to maintain the cool undertones in your blonde hair, select a shampoo and treatment with neutralising purple pigments to remove unwanted yellow reflections. 
> If you need to restore the surface of your blonde or lightened hair and provide some nourishment, go for a brightening shampoo and treatment. 

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L'Oréal Professionnel Serie Expert Vitamino Color

 Colour-treated hair needs professional hair care to maintain its shine, brightness and depth in the lengths that tend to wash out first. This can be either caused by insufficient care, or by the porous structure of the hair itself. 


 Great products for colour-treated hair: 
 > Prolong the beauty and shine of your colour by choosing the right shampoo that protects it from fading and prevents hair damage. 
 > Don’t forget that the longer your hair is, the more sensitive it will be – which is why you need to take care of it with the right products, thus promoting its softness, shine and protection from root to tip. 

 TIP: For a perfect comprehensive hair-care routine, use also leave-in products to enhance the final results and maintain the depth of hair colour just the way it was on day 1.  


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