A company created out of love for children and our planet. That’s Naïf’s story. When its founders, Jochem Hes and Sjoerd Trompetter, became fathers in 2013, they realised that creams for babies contained harmful ingredients. They therefore decided to create their own pure hair and body products and call them Naïf. 

This brand’s cosmetics care for babies’ skin using natural ingredients, as well as focusing on minimising their carbon footprint to avoid damaging the environment. They believe that everyone deserves products made from high-quality natural ingredients, and have therefore expanded their range to include products for adults too. Naïf’s core values are responsibility, transparency and sustainability. Moreover, their products are also vegan.

Discover Naïf’s wide range of products. The Naïf Baby & Kids shampoo contains cotton seed extract, leaving their hair soft and fragrant whilst also caring for their scalp. The best thing about it? It doesn’t sting their eyes. Turn your everyday routine into a great experience with Naïf products. The Naïf Face sun scream delivers effective protection for skin against UVA and UVB radiation using mineral filters and zinc oxide.

Naïf’s founders believe that everyone is born naive – pure, honest and unprejudiced. That’s why complex and harmful ingredients have no place in our lives. Awaken your inner child with Naïf products.