Go Beyond the Boundaries of the Classics

Not just a fragrance: also a change of the rules which redefine the view of manly elegance. Such is Prada Paradigme Eau de Parfum. It brings a bold answer to the question of whether there is another way, a new perspective, a new way of thinking and existence. The sophisticated composition oscillates between woody sensuality and fresh accords to give you to the freedom to create your own paradigm.

• presents an avantgarde concept of a men's fragrance with woody-ambergris tones
• created by the perfume designers Marie Salamagne, Bruno Jovanovic and Nicolas Bonneville
• in a refillable bottle

Composition of the fragrance:
The composition begins its journey with the warm sensuality of amber wood with tones of Peruvian balm, benzoe and energetic Guaiac wood. Later, green Bourbon geranium unravels with its gentle rose accents that come together with sparkling Calabrian bergamot. The conclusion brings uplifting airy musk that gives the composition lightness and depth at the same time.

Story of the fragrance:
Paradigme Eau de Parfum came to be as a result of a bold experiment which turned the classic structure of a fragrance upside down to create an inverted pyramid symbolising the iconic Prada triangle. The bottle is provocative with its architectonic elegance, rounded edges and tangibly tilted triangle –⁠⁠⁠⁠⁠⁠ the brand's logo. It is lacquered in intense black with a transition to green, Prada's iconic colour, and complemented by a box with a Saffiano leather pattern and silver logo. Every detail reflects the sophistication and slight eccentricity of the brand.