Founded in 1960 by actress Paula Kent and hairdresser Jheri Redding, Redken 5th Avenue NYC is an American brand of professional hair products that develops breakthrough products. The brand’s innovative approach also supports the creativity of hairdressers and stylists.


Redken shampoos, conditioners, masks, and styling sprays enjoy great popularity worldwide. The broad range of products ensures the best hair products for everyone. With special yet gentle products, Redken guarantees the highest quality of hair care.

Redken 5th Avenue NYC is always in the middle of the action, for example, at Fashion Week in New York, London, Milan, and Paris, where the inspiring brand sets the pace with the latest trends in the hair industry.

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