Stretch marks are a natural thing that happens to many people.
Some of us, however, are not quite happy with the appearance of our skin with stretch marks, which is what anti-stretch mark creams and lotions were designed for. They make your skin smoother, give it a more even look and cause the stretch marks to be less visible as well as less noticeable to the touch. To actually prevent stretch marks, moisturise your skin daily with a deeply nourishing body lotion, body cream or body oil, for instance by Vichy, Biotherm, Nivea and similar brands.