Urban Decay beauty is perfect for extravagant looks with a touch of provocation. This Californian brand was founded by Wende Zomnir – a big fan of both beauty and sport. Wende tests every product herself during her favourite activities such as snowboarding, surfing or hot yoga to make sure that Urban Decay makeup can withstand the most extreme conditions.
The story of Urban Decay started back in the mid-1990’s when the luxury makeup market was dominated by pink, red and beige. The brand introduced colours which represented the exact opposite, less glamorous side of the urban life with provocative names such as Roach, Acid Rain, Rust and Oil Slick.
Some of the brand’s most popular products are the original Urban Decay Naked palette with a selection of neutral shades to create a flawless natural look, or the Urban Decay All Nighter setting spray that helps your makeup stay on through the night. You might also want to try the Urban Decay Stoned palette, Urban Decay foundation, Urban Decay eyeshadow bases or the Urban Decay Perversion mascara for extremely striking lashes.
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