Wella

Wella hair cosmetics are truly synonymous with hairdressing artistry. As a leading brand in both home and professional hair care, its mission is to inspire women and men to express their individuality in the best way possible – through hair styling.

The German company Wella offers a wide portfolio of hair styling, colouring, and care products. The story of the company began in the 19th century, when the vision and passion of hairdresser Franz Ströher came together, forever changing the world of hairdressing. In 1880, Ströher founded the first factory for the production of tulle, an essential base for wigs. In 1924, the brand was officially named Wella, derived from the German word for waves.

Wella's portfolio includes a variety of product lines, such as Wella Wellaflex, Wella Shockwaves, Wella Deluxe, Wella Koleston, and more. Wellaflex products provide long-lasting hold for your hairstyle and help you express your individuality and enjoy your true self. Try the Wella Wellaflex Style & Repair hairspray or pamper your hair with the luxurious Wella Deluxe Light Oil. Express your uniqueness and individuality with Wella Shockwaves Rough-cut styling paste, and highlight your personality with Wella Wellaton Permanent Colour Crème.